Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (2023)

Searching for the best online advertising platforms in Nigeria means you’re trying to scale up your business.

As a business owner myself, I understand the importance of adverts in business. You can’t just overlook it because the advert is needed for every business.

However, running adverts isn’t just a thing we can do without being careful about it. This is because your money is at stake.

And if things are not done properly not only will you lose your money, it may also take a toll on your business, which is not something we want.

In this light, I’ve written 15 researched best online advertising platforms in Nigeria that you can use to promote your product and services.

The best part is that they are totally affordable irrespective of your business size. This means you don’t have to worry about the advert cost.

You’ll definitely see something of your business size…

As promised, here are the best online advertising platforms in Nigeria:

  1. Google Ads
  2. Facebook
  3. Instagram
  4. Twitter
  5. JiJi
  6. OLX
  7. LinkedIn
  8. YouTube
  9. Nairaland
  10. Linda Ikeji’s Blog

Best Online Advertising Platforms In Nigeria

Now let’s list them one by one and see exactly what it is they do and how they can help your online business and services.

#1: Google Ads

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (1)

Google ads is still one of the best online advertising platforms in Nigeria or in any part of the world. With Google Ads, you can have your business showcased to billions of audience around the world.

You can create targeted ads on Google and have it shown to people of specific demography. And at the same time, Google will help serve your adverts on multiple websites in Nigeria.

Unlike the rest online advertising platform in Nigeria, Google ads are strictly paid ads and it requires some skills if you want to see a Google result.

The good thing is there are several free videos on YouTube you can go through and see how it is done properly.

#2: Facebook

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (2)

The Facebook platform has gone past the social community of people liking and sharing of videos among friends. Now people are constantly engaging Facebook to run their targeted advert.

Facebook is considered the best online advert platform because of the ability to narrow down your adverts.

With Facebook, you can choose to showcase your advert based on gender, age, location, interest, occupation etc.

There are equally several groups about buying and selling that you can join to promote your business and showcase your product and services.

Less I forget, it also one of the free online advertising platform in Nigeria or better put as free and paid ads platform.

#3: Instagram

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (3)

Similar to Facebook,Instagram is another platform you can use to advertise your business and both platforms are owned by Mark Zukerberg.

You can easily create pages around your business and have it boosted to reach people that might be interested in what you’re selling.

They also happen to be one of the free online advertising platforms if you prefer to display your business yourself.

However, the free method may be time-consuming and nothing serious if you have plenty of time to spare.

#4: Twitter

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (4)

Twitter is a great platform to generate leads for your business and get more traffic. In fact, research had us known that 63% of Twitter users follow small businesses.

Advertising on Twitter allows you to promote tweets or an entire campaign dedicated to a specific objective on what you want for your business.

#5: JiJi

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (5)

Jiji is one of the best online advertising platforms in Nigeria and most of all it’s free to use and easy to set-up.

This is probably the reason at which it’s growing so rapidly and more and more people are joining the bandwagon.

You can easily create an account and showcase your product for free without paying anything. However, they make another option whereby you can pay to push your product or services to even more people at a low rate.

Over time we’ve discovered that the following products do well on Jiji:

  • Brand new and used cars
  • Real Estate Property
  • Physical products
  • Furniture’s

#6: OLX

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (6)

OLX is very similar to JIJI and they practically work the same way but OLX has been around a little bit longer than JIJI.

Just like JIJI you can sign up and create an account to showcase your products. However, people have been over time sceptical of a platform like this because of the experience they’ve had with sellers.

If you want to stand out, make sure you’re been plain about what you’re selling and give no room for anything suspicious to have them doubt you.

#7: LinkedIn

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (7)

LinkedIn allows you to create an advert on the platform to reach over 630million active professionals on the platform.

One of the best features of LinkedIn ads is their audience network that allows advertisers to target their desired audience with a sponsored post.

This means you can easily create adverts and have it shown to the exact people you want it showcased to.

#8: YouTube

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YouTube is another under-tapped advertising platform many people are not utilizing in Nigeria. If there is one place millions of Nigerians spend their time it’s definitely on YouTube.

To utilize YouTube ad platform, you’ll need to come up with a short video about your product or services.

This is what will be used to run your advert on YouTube and have your product and services showcase to millions of audience.

#9: Nairaland

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (9)

Nairaland is practically one of the best online advertising platforms in Nigeria where you can place targeted ads to millions of users on the platform.

You can sign-up and create a thread on what you’re advertising for free and reach thousands of users. However, if you want it to reach more audience via banners display then you can go for the Nairaland ads.

Here’s the list of all the advert rates based on categories on Nairaland. This will equally help you in showcasing your product to people that really need it.

#10: Linda Ikeji’s Blog

Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (10)

Linda Ikeji’s Blog unlike Niaraland is a blog while Nairaland is a forum. The difference is that all content published on Linda Ikeji blog is done by an admin while any user on Nairaland can publish thread.

But both are known for their enormous millions of traffics. You can have your product and service promoted on Linda Ikeji’s Blog through:

  • Banner display
  • Sponsored post
  • Widget banners

You can check out the advert rate and how to apply to have your product promoted here.


Best 15 Online Advertising Platforms In Nigeria 2023 [Free & Paid] | SmartBizFreedom (11)

As we all already know, Vanguard is a news platform for both offline and online. This is why they are also recognized as one of the best online advertising platforms.

You can have your business advertise on the offline newspaper platform or on their website for their online visitors.

The online website can be done through banner display and sponsored post.

#12: is also a popular news blog in Nigeria and this equally makes it an advertising platform to showcase your business to people out there online.

Similarly to the rest you can also promote your business through banner space on the website and through sponsored content.

#13: is equally news a blog and a vast one at it. Unlike the others, they practically cover every niche out there.

Which makes it fairly better than the rest of the other news blog; you can choose to promote your business based on categories that resonate with your business niche.


This is the official website of the Sun newspaper and we all know that the Sun newspaper is among the most read paper in the country.

With this platform you can also create your targeted advert and be rest assured it’s going to reach millions of Nigerians interested in what you’re selling.

#15: is quite similar to JIJI and OLX marketplace for selling and buying of products. It’s a platform you can easily create an account on to create awareness about your business.

Unlike the previous two websites, Cheki kind of focus majorly on cars but not selling directly. Instead, they bring buyer and seller to meet each other.

Hints are also provided on the platform on how to avoid been scammed by a fraudster or falling a victim.


There you have it, the top online advertising platform in Nigeria for boosting your sales. You can use any of the platforms to promote any kind of products.

However, platforms like Facebook and Instagram are very choosing in terms of adverts they showcase to their audience. But the rest allows you to promote anything.

What do you think? Do you have a better online advertising platform in mind? If yes, let’s hear about it in the comment section.


Where can I advertise for free online in Nigeria? ›

How to Advertise for Free in Nigeria Using Free Classified Websites
  • ADy.Ng.
  • Mobo Free.
  • OLX.
  • JiJi.
  • Locanto.
  • Efiritin.

What is the most successful advertising platform? ›

Google and Facebook are the superior digital advertising platforms. Surveyed marketers named Google and Facebook as their top digital advertising platforms in terms of both usage and performance. A whopping 87% of respondents use Google, and the same percentage use Facebook.

Where can I advertise my products for free in Nigeria? ›


An online classified website in Nigeria that allows posting of free ads and get buyers for real fast. It is a good platform to showcase and sell your products or services to a much wider audience. Jiji enables the possibilities of buyers and sellers coming together to meet and exchange items with ease.

Which native ads platform is the best in Nigeria? ›

Jubna has impressive native ad formats like sticky ads, in-article ads, and under-article ads that are suited. Compared to many other native ad platforms, Jubna has the most impressive ad formats that have resulted in huge success for many of its publishing partners.

How can I advertise with no money? ›

No Advertising Money? Here Are 10 Helpful Solutions
  1. Offer Social Media Promotions. ...
  2. Register Your Business with Online Accounts. ...
  3. Send Out Press Releases. ...
  4. Create a Referral Program. ...
  5. Follow-up with Old clients. ...
  6. Attend Free Events and Conferences. ...
  7. Provide a Free Incentive to Turn People into Leads. ...
  8. Work on a Blog.

What is the most powerful form of advertising? ›

Effective advertising does not need to cost a fortune, provided you spend your money wisely. As we noted earlier, word-of-mouth is not only the oldest form of advertising, but is still one of the most effective.

What is the most trusted form of advertising? ›

When it comes to advertising perception, old media formats can still be gold. Various surveys conducted in 2021 have indicated that television, radio, and print still boast the highest trust among all advertising media.

What ads are the most successful? ›

  • Nike: "Just Do It" Campaign. ...
  • Pepsi: The "Is Pepsi OK?" Campaign. ...
  • 3. California Milk Processor Board: "Got Milk?" Campaign. ...
  • Dove: "Real Beauty" Campaign. ...
  • Old Spice: "The Man Your Man Can Smell Like" Campaign. ...
  • Coca-Cola: "Share a Coke" Campaign. ...
  • Snickers: “You're not you when you're hungry.” ...
  • GoPro: “Awards” Campaign.
Jun 7, 2022

Where can I advertise my services online for free? ›

Adding your company name and URL to these free advertising sites is a quick, simple and affordable way to gain exposure.
  • Craigslist.
  • Facebook Marketplace.
  • Locanto.
  • Oodle.
  • OLX.
  • Classifed Ads.
  • Hoobly.
  • Geebo.
Apr 28, 2022

How can I promote in Nigeria? ›

Here are the most common ways of marketing products and services in Nigeria.
  1. Radio: Radio is still a very effective way to market your business in Nigeria. ...
  2. Television: ...
  3. Online Content Marketing (Blogging, SEO, SEM): ...
  4. Newspaper & Magazines: ...
  5. Trade fairs & Forums: ...
  6. Social Media: ...
  7. In-store marketing: ...
  8. Posters & Billboards:

How can I promote myself online for free? ›

Below we are going to discuss six expert tips to follow to help promote yourself online.
  1. Sign up to the right social media sites. The first step to promoting yourself is to choose the right social media platforms. ...
  2. Be honest and authentic. ...
  3. Build a website. ...
  4. Create a blog. ...
  5. Interact with people. ...
  6. Be original.
Dec 9, 2021


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